Case study · Brand identity + e-commerce
Wonder Honey
Premium New Zealand raw mānuka honey, sold online. We created the brand from scratch and built the store.
The challenge
A new mānuka honey brand needed to stand out in a crowded, premium market — where buyers want to know the honey is genuine. It needed a name and an identity people would remember, packaging that looks the part on a shelf and in a photo, and a store that makes buying easy.
What we did
- Naming and brand — the Wonder Honey name and how the brand speaks.
- Logo and visual identity — the bee mark and wordmark, the colours, and the packaging look and feel.
- The Shopify store — the full store build at wonderhoney.com.
- Product pages and checkout — product pages for each honey grade, collections, and a straightforward checkout.
The brand
The store
Screenshots and images from the public live site.
The tech
- Shopify
- Shopify checkout
- Mobile-first theme
Launching a brand?
Name, identity, packaging look and feel, and the store — under one roof.